If you are like 4 billion people worldwide, you watch youtube on a daily basis. Some of the most popular youtubers consist of Pewdiepie, Tyler Oakley, and Smosh. Youtube and its youtubers are known for their videos which can be seen as an alternative to traditional television. This is the general view of many television stations as their view count plummets. They have started to focus on the retrieving the viewers they have lost to youtube especially in the younger age groups.

Comedian Jimmy Kimmel made at least three different shows that spoke directly towards the new youtube section for gaming and youtubers in general. He was directly discrediting these hard working celebrities as lazy. He wonders. “Where does it end?” I don’t understand where social media and entertainment has gone too far, and especially since he is an entertainer too with a large count of his views on youtube.

During this video bashing youtubers Jimmy Kimmel stated, “I don’t get it,” which is obvious since of how arrogant he comes off when speaking about gamers and youtubers in general. The way he’s acting purely revolting is out of place considering that his comments are out of place.

The worst part about his comments are that they serve purely as click bait. It’s something I like to call, the Donald Trump effect. If you say things that are very controversial, it serves as click bait on the internet and it works too. People will pay more attention to your unpopular opinions and build your notoriety or in Kimmel’s case, ad-revenue. In other words, he is getting paid to bad mouth youtubers and even though the videos reached over 75,000 dislikes, he has no reason to stop because of the free publicity and money that he is receiving for making a bad call.

The discrediting of youtubers is being a trend across the internet and on television.  Enews is was known for their recent article about the Teen Choice Awards. They said, “ There were entire categories in which we’d never heard of the nominees. Eva Gutowski? Lele Pans? Joey Graceffa? Felix Kjellberg? Are those even real people?”

This is a direct attack against youtubers treating them like they are both irrelevant and  undeserving of their widespread fame. The critical point that needs to be made here is that if those names, Eva Gutowski, Lele Pans, and Joey Graceffa were replaced with names like Miley Cyrus, Angelina Jolie, and Johnny Depp the  intentional dis recognition of these people would be more easily seen as an attempt to attack these celebrities.